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Strategy 1: The Abandoned Cart Recovery Funnel (Best for: 22-30% Recovery)

How It Works:

  1. Exit-Offer Popup (5% off for immediate checkout)
  2. Email 1 (1hr later): “Your Cart is Waiting!” + social proof
  3. Email 2 (24hrs): “Almost Gone!” + 7% discount
  4. Email 3 (72hrs): “Last Chance 10% Off” + stock indicators

Strategy 2: The Tiered Loyalty Program (Best for: 35% Repeat Purchases)

VIP Structure:

Tier Requirements Benefits
Bronze 1 purchase 5% auto-discount
Silver 3 purchases ($200+) 10% off + free shipping
Gold 5 purchases ($500+) 15% off + early access

Implementation:

  • Use plugins that track customer lifetime value
  • Automate tier upgrades with email notifications

Loyalty Tier Graphic

Strategy 3: The “Secret” Free Shipping Hack (Best for: 18% AOV Increase)

Instead of: “Free Shipping Over 50″∗∗Do This:∗∗”YourTotal:49.80 ➔ Add $0.20 more for FREE Shipping!”

Why It Works:

  • 92% of shoppers will add another item (Baymard Institute)
  • Works best with impulse items under $5 at checkout

Strategy 4: Time-Decaying Discounts (Best for: Flash Sales)

Example Promotion:

  • First 6 hours: 25% off (early birds)
  • Next 18 hours: 20% off (main crowd)
  • Final 24 hours: 15% off (stragglers)

Best For:

  • Product launches
  • Holiday sales
  • Inventory clearance

Strategy 5: The Bundle Booster (Best for: 42% Higher AOV)

Top Performing Bundles:

  1. “Buy 2, Get 1 Free” (Beauty products)
  2. “Complete Your Kit” (Electronics accessories)
  3. “Frequently Bought Together” (Auto-applied 10% discount)

Case Study: Kitchenware store increased AOV from 67to112 using bundled coupons.

Strategy 6: Post-Purchase Profit Maximizer (Best for: 20% Repeat Sales)

Implementation:

  1. Include coupon in package: “20% Off Next Order”
  2. Add digital coupon to thank-you page
  3. Trigger email 7 days later: “Your Reward Expires Soon!”

Strategy 7: The Gamified Discount (Best for: 3x More Engagement)

Examples:

  • “Spin the Wheel” at checkout (5-25% discounts)
  • “Scratch Cards” for mobile users
  • “Mystery Discount” (revealed at cart)

Data Point: Gamified coupons have 68% higher redemption rates (Yotpo).

Key Takeaways Table:

Strategy Best For Avg. Lift Difficulty
Abandoned Cart Recovery 25% Medium
Tiered Loyalty Retention 35% High
Shipping Hack AOV Boost 18% Easy
Time-Decaying Urgency 40% Medium
Bundling AOV 42% Medium
Post-Purchase Repeat Sales 20% Easy
Gamified Engagement 68% High

Next Steps:
Choose 2-3 strategies that match your business goals. For technical implementation

shahrier

Author shahrier

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